Last edited by Minris
Wednesday, July 22, 2020 | History

2 edition of Strategic marketing decision-making in Japanese and South Korean companies found in the catalog.

Strategic marketing decision-making in Japanese and South Korean companies

Yang-Im Lee

Strategic marketing decision-making in Japanese and South Korean companies

by Yang-Im Lee

  • 93 Want to read
  • 6 Currently reading

Published by Chandos in Oxford .
Written in English

    Subjects:
  • Strategic planning -- Japan,
  • Strategic planning -- Korea (South),
  • Marketing -- Japan,
  • Marketing -- Korea (South),
  • Decision making -- Japan,
  • Decision making -- Korea (South),
  • Corporate culture -- Japan,
  • Corporate culture -- Korea (South)

  • Edition Notes

    Includes bibliographical references (p. 309-338) and index.

    StatementYang-Im Lee and Peter R.J. Trim.
    SeriesChandos Asian studies series
    ContributionsTrim, Peter R. J.
    Classifications
    LC ClassificationsHD30.28 .L44 2008
    The Physical Object
    Paginationxvi, 348 p. :
    Number of Pages348
    ID Numbers
    Open LibraryOL23977656M
    ISBN 101843343630, 1843344696
    ISBN 109781843343639, 9781843344698
    LC Control Number2009529627

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Strategic marketing decision-making in Japanese and South Korean companies by Yang-Im Lee Download PDF EPUB FB2

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It provides students and practising managers with an appreciation and an understanding of how managers in Japanese. Book synopsis: This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective.

It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the.

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It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions Author: George Balabanis. In book: Strategic Marketing Decision-Making Within Japanese and South Korean Companies (pp).

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